Your collection choices need to complement your location, not fight with it. Think of styling as the glue that ties the scene together. When both the location and outfit choices are aligned, the magic happens.
Matching Style to Setting
Here’s a general rule of thumb We follow:
• Urban Locations call for bold, structured outfits—think oversized blazers, streetwear, monochrome fits, and statement pieces.
• Nature Backdrops pair beautifully with flowing fabrics, earthy tones, and bohemian details like floral prints, hats, and layered textures.
• Industrial Spaces beg for a mix of hard and soft—think edgy leather pieces, metallics, or sleek silhouettes that contrast with the rough setting.
• Minimalist Studios allow for highly curated outfits, like monochrome suits, minimal layers, or color-blocking. Here, less is more.
• Historical Spaces pair best with romantic, vintage-inspired pieces—lace dresses, voluminous skirts, or tailored suits.
One time, our photographer shot a model at a serene beach wearing a heavy structured coat. While the outfit was amazing on its own, the clash between the soft environment and the coat’s formality made the images feel “off.” A quick wardrobe change to a flowing linen dress changed the entire vibe, instantly making the shots look cohesive and natural.
Incorporate Accessories for Storytelling:
Accessories can tie an outfit to a location seamlessly.
• Hats, Scarves, and Sunglasses: Perfect for urban and outdoor shoots.
• Shoes Matter: If you’re in nature, opt for boots or barefoot shots. City shoots call for heels or sneakers depending on the mood.
• Props for Impact: Vintage cameras, flowers, parasols, or suitcases can subtly elevate the visual story.